The power of personalization

Business model innovation

The brand dilemma

Industry expert Aida Ramírez

Partner -Head of Audit

aida.ramirez@pr.gt.com

The travel, tourism and leisure industry is undergoing dramatic change: consumers are now calling the shots.

It’s down to the invention of new technologies and the sharing economy, which have given customers flexibility, control and new expectations. There is also been shifts in the pattern of demand, as millennials become a force to be reckoned with and the emerging economies open up new markets.

It’s a complex environment, fast-moving and the industry is responding to engage more with customers and integrating technology into revised business models.

The shift to a consumer-led economy brings challenges and opportunities for the industry.

Our experience in these industries include:  Casinos, fitness facilities, hotels and motels, and restaurants.